With the “double ring denim”, Replay reinvents jeans in 1989 and creates its first bestseller: 1 million pairs are sold in two years! Since then, the brand has evolved and is still ahead of its time. In 2007, it launched the “Organic Blue Jeans” line, a new line for ecology and organic products. In 2009, Replay announced that it has implemented a revolutionary process that allows it to save 50% of energy. She calls this line “Just add Water”.
With its classic and modern cuts, Replay is aimed at young adults. As can be seen in its natural and sweet ads, the Italian brand has an authentic spirit that it wants to convey.